課程資訊
課程名稱
競選與政治傳播專題
Seminar on Political Campaigns and Communication 
開課學期
111-2 
授課對象
社會科學院  政治學研究所  
授課教師
黃凱苹 
課號
PS5716 
課程識別碼
322EU2520 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期五3,4(10:20~12:10) 
上課地點
社科306 
備註
本課程以英語授課。比較政治。
限學士班三年級以上
總人數上限:30人
外系人數限制:15人 
 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

All democratic societies conduct competitive elections on a regular basis. For many people, the rise of democracy around the world means that even when government actions are disagreeable or contrary to their personal preferences, they are generally viewed as legitimate, provided that the leaders taking the actions were elected in an electoral system widely considered fair. However, the practice of democracy is often messy and imperfect.
This course considers the degree to which political campaigns and communication affect electoral outcomes in particular and the quality of democracy at large. Topics to be covered include the history of political campaigns, recent trends in the media, theories of media effects, the implications for politics of changes in media (e.g., the rise of the Internet, social media and partisan media), the ways in which the news shapes the public's perceptions of the political world, and the general role of campaigns and communication in the democratic process.

****For those who didn't get the enrollment but would like to sign up for the course, please fill out the information here. https://docs.google.com/spreadsheets/d/1byGFH1NG_2ny-iwQNyryQ3wWZURp1aP8JxOx_QcLNFo/edit?usp=sharing 

課程目標
By the end of this course, students should be able to:
1. identify and analyze communication concepts used during campaigns in contexts such as candidate image formation, campaign strategies, candidate debates, and media coverage;
2. describe and contrast the communication encounters among campaigners, reporters/media, and citizens in the context of political campaigns;
3. articulate and demonstrate how politicians use communication tools, tactics, and strategies to recruit electoral support;
4. illustrate, hypothesize, and appraise candidates’ discussions of various issue topics. 
課程要求
In-class discussion 20%
Mid-term exam 30%
Group presentation 20%
Final term paper 30% 
預期每週課後學習時數
1-2 hours 
Office Hours
每週五 12:30~13:30 備註: Or by appointment  
指定閱讀
See material list 
參考書目
(1) Craig, S. C., & Hill, D. B. (2010). The Electoral Challenge: Theory Meets Practice. SAGE.
(2) Denton (Jr. ), R., & Kuypers, J. A. (2008). Politics and Communication in America: Campaigns, Media, and Governing in the 21st Century. Waveland Press.
(3) Denton, R. E., Jr, Trent, J. S., & Friedenberg, R. V. (2019). Political Campaign Communication: Principles and Practices. Rowman & Littlefield. 
評量方式
(僅供參考)
   
針對學生困難提供學生調整方式
 
上課形式
以錄影輔助
作業繳交方式
學生與授課老師協議改以其他形式呈現
考試形式
延後期末考試日期(時間), 書面(口頭)報告取代考試
其他
由師生雙方議定
課程進度
週次
日期
單元主題
Week 1
2/24  Introduction 
Week 2
3/3  Phases of Political Campaigns 
Week 3
3/10  Campaign Strategies-Incumbents 
Week 4
3/17  Campaign Strategies-Challengers 
Week 5
3/24  The Role of Media I 
Week 6
3/31  The Role of Media II 
Week 7
4/7  The Role of the Internet 
Week 8
4/14  Mid-term exam 
Week 9
4/21  The Role of Consultants 
Week 10
4/28  Political Speeches and Debates 
Week 11
5/5  Scandals and Campaign Ethics 
Week 12
5/12  The Role of Citizens 
Week 13
5/19  Impacts on Democracy 
Week 14
5/26  Group Presentations I 
Week 15
6/2  Group Presentations II 
Week 16
6/9  Final term paper due